Two-wheelers are now being sold even on e-commerce platforms like Amazon and Flipkart, with many attractive offers.
Bajaj Auto has led the way in online sales, with its electric scooter, Chetak, available on Amazon, Sharma noted.
“Everyone wants to take advantage of this festive month, which accounts for about 22% to 25% of the annual sales. So one can understand that, but I must say, it just advances sales,” he said in a conversation with CNBC-TV18.
However, Bajaj remains focused on fundamentals, ensuring long-term value through strong products and customer service, he added.
While these offers boost short-term sales, but once the season ends, the focus returns to core offerings and customer service.
Read Here | September auto sales likely to be mixed, discounts to remain high during festive season: Analysts
Automakers are anticipating a surge in demand this October after a slow beginning to the festive season.
Brands such as Honda, Hyundai, Mahindra & Mahindra, and Maruti Suzuki are providing incentives and discounts to enhance sales.
Bajaj Auto’s sales jumped 20% in September, with domestic sales rising by 23% year-on-year and exports showing a double-digit growth.
Export markets, particularly Nigeria, have been recovering steadily, with exports improving by 10% month-on-month. This signals increased confidence among distributors as they prepare for the upcoming season.
Sharma also highlighted the growing importance of the company’s green energy portfolio.
Electric vehicles, including the Chetak e-scooter and electric three-wheelers, alongside CNG-powered bikes, now contribute over 40% of domestic revenues.
He said the motorcycle inventory has already been stocked, and the company anticipates growth of around 6% to 8% in October.
Bajaj Auto’s current market capitalisation is ₹3,42,006 crore. Its shares have risen 143% over the last year.
Also Read | Bajaj beats TVS in electric scooter race, narrows gap with Ola Electric for top spot
