The brand’s technical officer says the market isn’t ready for an all-electric Lamborghini supercar yet
October 9, 2024 at 07:49
- Lamborghini says its hybrid models can sustain the brand for the next decade.
- The first electric Lamborghini will take the form of a 2+2, launching in 2028.
- The Italian car manufacturer has not said when it could launch an all-electric supercar.
While many expect the car industry to ultimately transition almost entirely to electric vehicles, slowdowns in the take-up of new EVs do mean ICEs will continue to be offered for longer than many had expected. That’s great news for car enthusiasts, particularly if you’re a fan of the Lamborghini brand.
Following the launch of the Reveuelto, Temerario, and Urus SE, Lamborghini now offers three hybrids, which all retain big-capacity and hugely powerful combustion engines. These kinds of engines have become synonymous with Lamborghini and during a recent interview, the automaker’s technical officer, Rouven Mohr, confirmed they aren’t going anywhere soon, noting now is not the right time for an electric supercar.
Read: Lamborghini Boss Says ‘YOLO’ Effect Is Behind Record Sales
“At the moment, now, the time would not be right [for an EV], at least not in a super sports car,” he told Motor1. “You have seen a lot of [electric] cars on the market that were not really successful.” Mohr added he’s happy with Lamborghini’s current line-up, but admitted it will, eventually, go down the EV route in the future.
“I’m super happy with our current lineup, because with a hybridized lineup, we can live for the next decade,” he said. “But I also believe Lamborghini needs to have the transition [to electric power], because it’s only a question of time when the mindset will change.”
Lamborghini’s first EV will be inspired by the Lanzador Concept and is scheduled to arrive in 2028. Limited details are known about this new 2+2 at this early stage, but Mohr says the carmaker is working hard to ensure it offers the same excitement factor customers have come to expect from the brand’s models.
“You can be sure when we bring the first electric Lamborghini, we will be very careful in managing the brand’s attributes,” he noted. “We are not thinking to bring another standard electric car, one megawatt of power. It’s not like this. You need a differentiation.”
