Amazon is introducing its new AI Shopping Guides feature. It promises to help shoppers better search through the e-commerce, giant’s virtual marketplace. It would also help sellers by working with Amazon’s Rufus chatbot.
How will Amazon AI Shopping Guides help consumers?
Amazon has been increasingly infusing the power of Generative Artificial Intelligence (Gen AI) in its multiple online platforms. The AI Shopping Guides are the latest introduction to online shopping on Amazon’s online marketplace.
Amazon claims the new feature will help out during the product research part. Specifically speaking, the feature will try to assist shoppers looking for a product by leveraging generative AI models. Amazon has mentioned that it intends to make “personalized companions” for shoppers using Gen AI.
AI Shopping Guides will appear after a shopper performs a standard search for an item. It is important to note that Amazon hasn’t added Gen AI shopping guides for all product categories yet.
Designed in the form of a guidebook, the Amazon Shopping Guides will reportedly offer an AI-curated collection of information about the products that buyers search for. This guidebook will contain basic information about the product category and charts comparing different specs
Amazon has been summarizing reviews in a single paragraph using Gen AI. The company will add this information to the AI Shopping Guides guidebook.
How will the new AI feature help sellers?
Amazon recently introduced the Rufus AI chatbot. It offers AI-powered research and recommendations. This AI chatbot is more geared towards promoting the products of sellers who advertise on Amazon.
The new AI feature would augment Rufus. It will reportedly help create guides from the information Amazon has about the products available for sale. Interestingly, it will also allow consumers to rewrite the descriptions provided by sellers.
The new AI Shopping Guides could help improve and simplify product descriptions without needing any significant intervention from sellers. Although unconfirmed, this feature might also partially take over the duties of the “Contact Seller” feature.
As the latest AI feature evolves, the e-commerce giant plans to collate and embed information from other web platforms too. Specifically speaking, Amazon might seek permission from consumers if they wish to personalize the recommendations by using data from Gmail and YouTube.
