Samsung has posted a new ad for its foldable smartphones but the company ridicules Apple and iPhone users in the video. The latest promo even goes as far as implying iPhone users are merely following Apple mindlessly.
Samsung suggests its foldable phones are better than Apple’s innovations
Samsung and Apple have regularly indulged in ad campaigns that poke fun at each other. In fact, Apple also targets Microsoft via video ads. This time around, Samsung has fired the first shot at Apple with a new ad.
The advertisement is now live on X (formerly Twitter) and other social media platforms. In the minute-long video, Samsung is seen promoting its foldable phones. The South Korean tech giant has included the Samsung Galaxy Z Fold 6 and the Samsung Galaxy Z Flip 6.
Samsung shows how versatile and innovative its foldable devices are. The company has included a few scenarios where the foldable displays offer additional functionality, especially with Samsung Galaxy AI.
If you try to fit in, you won’t stand out.
🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎
🍎🍎🍎🍎🍎 🛸 🍎🍎🍎🍎🍎
🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎 #UpgradeYourUpgrade with #GalaxyAI pic.twitter.com/WtfWDFIVd2— Samsung Mobile US (@SamsungMobileUS) November 21, 2024
Why the Samsung ad may come across as offensive to iPhone users
Samsung keeps referencing Apple, iPhones, and the Apple Store in the ad. The ad claims Apple’s iOS smartphone users are following the dictates of a mysterious character called Simon. It could be a veiled reference to Steve Jobs.
Samsung seems to reportedly imply, “iPhone owners are all very iSheep-y”. Needless to say, Samsung doesn’t use the term anywhere in the video. However, the ad surely implies the same, on multiple occasions.
With the ad, Samsung seems to be suggesting that Apple has abandoned its “Be Different” philosophy. The ad does, however, claim, “Samsung says do your own thing”. What the statement seems to strongly imply that if smartphone users buy a Samsung device, they are no longer “following Simon”, and deciding to set their own path.
Samsung could be doing well in the smartphone market. However, Americans still prefer iPhones. Moreover, many Chinese smartphone brands have been steadily eating into Samsung’s market share in developing countries. Under such circumstances, Samsung may be trying to convince iPhone users to switch to its foldable smartphones.
