Apple was the largest smartphone vendor in the US market during Q3 2024. The company alone seized more than half of the total shipments, peaking at 53%. Samsung managed to grab a 23% share in the US smartphone market.
While the Apple iPhone remains the most popular mobile gadget in the US, the frenzy is gradually declining. Samsung’s market share declined 2% on a YoY basis, dropping from 25% in Q3 2023 to 23% in Q3 2024.
Apple led the US smartphone market with a 53% share in Q3 2024. Samsung, being the runner-up, secured 23% of the market in the same period. Lenovo, HMD, and others completed the top 5 chart with shares of 14%, 1%, and 9%, respectively.
Apple’s shipments were down 5% YoY with weaker sales impacting the iPhone sales. Samsung’s sell-in decreased 13% YoY, as the Z series launched in July, with initial shipments arriving in June.
Samsung is now preparing to unveil the Galaxy S25 series early next year. The lineup is expected to come with many notable upgrades, bringing a significant push for better sales than the S24 range.
Source: Counterpoint Research | US Smartphone Market Share: Quarterly
The report also highlights that the US smartphone sell-in in Q3 2024 decreased 6% YoY due to weak demand in both prepaid and postpaid channels.
Lenovo’s Motorola increased 21% YoY primarily due to an improved prepaid performance from the Moto G Play 2024, resulting in the biggest market share shift across major OEMs.
Last but not least, Google’s shipments increased 19% YoY due to an earlier launch of the Pixel 9 series compared to the Pixel 8 which launched in October.
