New figures reveal that the end of 2024 didn’t turn out too favourably for streaming service Disney+. Earlier this week, the company released its report for the first quarter of fiscal year 2025, which includes the last three months of calendar year 2024. It revealed that the service has seen a decline in subscribers.
Around 700,000 subscribers are said to have left Disney+ between October and December 2024. That may sound like a big number, but in the grand scheme of things, it’s less than one percent of the streaming service’s subscribers – with 124.6 million paying users still active worldwide.
The subscriber losses followed price hikes, which kicked in on 17 October 2024. In the US, the ad-supported and Standard tiers increased by $2 per month, while UK users saw a £1 increase on the Standard plan and a £2 increase on the Premium option.
In September, a password-sharing crackdown was also introduced, which may have contributed to cancellations. However, revenue still increased during this quarter, with Moana 2 cracking the $1 billion mark at the box office.
This article originally appeared on our sister publication M3 and was translated and adapted from Swedish.
