According to the company, the fragmentation in traditional testing toolchains has created significant challenges for development teams.
“We are consolidating and simplifying the entire toolchain for QAs under one brand where you can go from your creating, planning, executing and debugging of your test cases in a single platform or browser platform in this way,” Dhimil Gosalia, vice president of products at BrowserStack told ET.
A recent report by a global market research firm Forrester found that development teams experience a 10% “DevOps tax,” meaning a tenth of their workforce is dedicated solely to maintaining testing toolchains without improving release speed.
Despite these efforts, release velocity has remained unchanged over the past five years, underscoring the need for a more integrated approach.
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The consolidated BrowserStack test platform addresses these challenges by offering faster testing cycles by enterprise-grade infrastructure for browser and mobile app testing. It supports both cloud-based and self-hosted setups on major cloud providers, with AI-driven automation for test analysis, orchestration, and self-healing capabilities to improve efficiency and maximise return on automation.Further, AI-powered agents within the platform enhance all stages of the testing lifecycle by using a unified data store, providing richer test context and greater accuracy. It also supports testing across over 20,000 real devices and more than 3,500 browser-desktop combinations.
BrowserStack noted that its test observability and management features help organisations make data-driven decisions and improve their testing strategies.
Founded in 2011 by Ritesh Arora and Nakul Aggarwal, BrowserStack is a cloud-based platform for developers to test websites and mobile apps across different devices, operating systems, and browsers.
It serves companies including Amazon, Nvidia, MongoDB, Microsoft, and X (formerly Twitter), enabling them to deliver high-quality software at scale with access to real devices via its cloud infrastructure.
By 2026, BrowserStack plans to expand the platform to support over 30 distinct testing products.
“Engineering teams today face dual challenges: optimising testing costs while figuring out how to effectively implement AI in their testing workflows,” said Arora, CEO of BrowserStack. “Our vision for the test platform goes beyond providing tools – we’re fundamentally transforming how teams approach quality. By unifying the testing ecosystem and embedding AI throughout the testing lifecycle, we’re enabling teams to achieve up to 50% productivity gains while expanding test coverage.”
Also Read: US court dismisses Deque Systems’ claim of IP theft against BrowserStack
