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We’re almost ready for kick off
We’ve taken our spot in the Adobe Max London 2025 venue. As predicted, it’s looking a bit more colorful in here than the grey London skies outside.
You can watch the keynote live on the Adobe Max London website,but we’ll be bringing you all of the news and our early reactions here – starting in just a few minutes…
Welcome to Adobe Max London 2025
Good morning from London, where it’s a classic grey April start. We’re outside the Adobe Max London 2025 venue in Greenwich where there’ll be a bit more color in the keynote that kicks off in about 15 minutes.
It’s going to be fascinating to see how Adobe bakes more AI-powered tools into apps like Photoshop, Lightroom, Premiere Pro and Firefly, without incurring the wrath of traditional fans who feel their skills are being sidelined by some of these new tricks.
So if, like me, you’re a longtime Creative Cloud user, it’s going to be essential viewing…
