When Threads first hit the app stores, it lacked many of the traits that defined X (Twitter at the time). Well, one of those traits is ads. Since its launch a year and a half ago, the Meta-owned platform has been ad-free. Well, that’s about to change, as Threads will eventually display ads.
We all knew that this was coming, so don’t act surprised. Meta is a gigantic ad company with advertisements showing up on all of its platforms. This is how the company makes money to fuel its AI ventures. While not as big as Google’s advertising business, Meta is still up there.
Threads will display ads eventually
Don’t expect to see ads right this minute. While Meta is experienced in showing ads throughout its platforms, the company is still testing it out at the moment. Instagram CEO Adam Mosseri made a post on Threads stating that the company is “starting a small test for ads on Threads with a handful of brands in the US and Japan.”
By small test, the company chose a select group of users. So, there’s a slight chance that you’ll see ads on the app before anyone else. At this point, we don’t know how the ads will be displayed or how intrusive they will be. We’re sure that it’s going to be consistent with the kinds of ads that we see across Meta’s other properties.
This was bound to happen
While we don’t typically like to see ads on our screens, you have to admit that this was bound to happen. We’re pretty surprised that the app remained ad-free for this long. Meta is a big company, and you know the proverb: The bigger they are, the larger their business expenses.
It costs a ton of money to run a social media platform, and we’re certain that Threads has cost Meta millions of dollars since it launched. Well, the company can’t very well have Threads sit there and siphon money with no revenue. While most people won’t like it, it’s just the way it has to be.
