Apple TV Plus is a streaming platform with a lot of potential. While the content catalog isn’t as large as some of the others, it does feature plenty of award-winning and highly-rated titles. Now, Amazon Prime Video users will have direct access to Apple TV Plus content thanks to a new add-on.
Android getting native access to Apple TV Plus content through Amazon Prime Video
One of the main obstacles to Apple TV Plus’ growth is Apple’s own policies. Currently, the app is available for smart TV platforms outside of Apple, such as Roku and Google TV. However, the Cupertino giant left Android devices off the compatibility list. This includes phones, tablets, and even TV box devices whose OS uses Android AOSP builds instead of Android TV/Google TV. Additionally, the Google TV app has multiple performance issues, according to user reviews.
That said, the new Apple TV Plus add-on for Amazon Prime Video could help turn things around. For $9.99 a month, the add-on offers “native” access to Apple TV Plus content on Android through the Amazon Prime Video app. This solves the lack of support problem in one fell swoop. Another advantage is that the bill for both services will be bundled, making payment more convenient and simple. Plus, you won’t have to download two different apps to enjoy all the content since everything will be accessible from the Prime Video one.
Apple rethinks its strategy in the streaming segment
The move is a bit unexpected, as it seems to go against Apple’s initial vision. Steve Jobs always wanted the TV app on his devices to be the main entertainment hub for all Apple users. Its goal was that all content from the multiple streaming platforms was accessible through the TV app for a unified user experience. However, Apple found the stumbling block of Netflix’s staunch refusal to integrate its content.
Apple had already made deals with many streaming platforms, including Prime Video, so that users could search, organize, and pay for content from within the TV app. Sadly, Netflix’s position in the industry allowed it to decline any kind of deal and “spoil” Apple’s plans. Consequently, users of Apple devices must resort to the Netflix app if they want to watch content on the platform. So, failing to achieve the initial vision would have led Apple to rethink its strategy.
