Apple announced its new iPhone 16 series smartphones last month. The devices have been on sale for a while now, but they come with one of their main selling points, AI. Apple Intelligence is coming this month, but not all of its promised features. Apple Intelligence is expected to boost sales of the new iPhones, however.
The fact that Apple Intelligence is not included from the get-go is very odd to see from Apple. The company usually bakes in everything from the get-go, we’re not used to seeing delayed features, especially ones as important as Apple Intelligence.
Well, truth be told, if you’re running a beta version of iOS 18 at the moment, you can use Apple Intelligence already. We are talking about a stable build, though, as that’s what the regular users are using.
The iPhone 16 production numbers have been cut, but Apple Intelligence is expected to boost sales
With that being said, Apple reportedly cut the production of iPhone 16 models by three million units. The sales are not as great as Apple hoped they would be, it would seem.
Well, analysts from JP Morgan seem to think that there is “more muted momentum” in early orders. That is especially true when it comes to the two ‘Pro’ iPhones. They predict that the lack of excitement is “likely due to the unavailability of AI capabilities”.
Apple has been aggressively using the term ‘Apple Intelligence’ to promote the iPhone 16 series, and those features are not yet available. It’s still using that term, and it’s also heavily marketed on the company’s official website too.
There’s another problem, Apple Intelligence will be available only in English, at least at first. So many users from abroad don’t really have the incentive to upgrade to the latest iPhones, even though Apple Intelligence is coming.
Apple Intelligence is not among the top 5 reasons for users to upgrade
What is interesting, however, is that JP Morgan analysts say that Apple Intelligence was the sixth reason for users to upgrade to the new models. It’s not even in the top 5. Overall speed of the phone and 5G are ranked above it, amongst several others.
In any case, analysts estimate that Apple will ship out 76 million iPhones in the fourth quarter of this year. That number is expected to reach 148 million units over the next four quarters.
