In Q4 2024, Apple had a slim lead as No.1 but, in Q1 2025, Apple’s iPhone shipments dropped 9% to 9.8 million units, says IDC.
China government subsidies for local brands propelled Chinese phones into the top four slots, led by Xiaomi, followed by Huawei, Oppo and Vivo. Oppo and Vivo are bot h owned by BBK Electronics
Apple’s Q1 2024 market share of 15.6% shrank to 13.7% in Q1 2025.
China’s smartphone market shipped 71.6 million units in 1Q25, a 3.3% year-on-year (YoY) increase.
