According to Reuters, a data from Canalys revealed that Apple experienced its largest ever annual sales drop in the country China with a 17% decrease that affected all four quarters while including a 25% decline in the final quarter. When it comes to the figure of the full year, Vivo captured a 17% market share, followed closely by Huawei at 16% while Apple fell to merely 15%.
The decline in the sales of Apple is actually attributed to several factors which included the lack of artificial intelligence capabilities in its latest iPhones and which contrasts sharply with the offerings from domestic competitors, asserted Reuters. Huawei at the same time has actually made a pretty strong comeback since launching new phones with locally made chipsets in the month of August of the year 2023 while resulting in a 24% increase in shipments during the fourth quarter.
In response to the competitive pressure, Apple has resorted to severely rare discounts to stimulate sales while including promotions on its iPhone 16 models. The overall smartphone market in China saw a 4% increase in shipments for the year 2024 while reaching 285 million units, noted Reuters.
FAQs:
Who has been recently dethroned as the largest smartphone seller in China?
Apple has been dethroned as the largest smartphone seller of China in the year 2024 with local competitors Vivo and Huawei surpassing the iPhone maker following a pretty significant decline in its annual shipments.
What did a recent data from Canalys reveal?
A recent data from Canalys revealed that Apple experienced its largest ever annual sales drop in the country China with a 17% decrease that affected all four quarters while including a 25% decline in the final quarter.
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