Apple is facing a class-action lawsuit in the US District Court in San Jose over allegations of false advertising related to its Apple Intelligence features. The lawsuit claims that Apple misled consumers by promoting advanced AI capabilities that were either delayed or unavailable at the time of purchase.
Apple faces lawsuit: Allegations of misleading advertising
The plaintiffs argue that Apple’s marketing campaigns created a strong expectation that Apple Intelligence features, including AI-powered Siri upgrades, would be available upon the release of the iPhone 16 series. However, many of these features were delayed, with some still unavailable. The lawsuit alleges that Apple knowingly promoted these capabilities to drive sales, leading to consumer dissatisfaction.
Apple Intelligence, introduced during WWDC 2024, was touted as a suite of transformative AI tools for iPhones, iPads, and Macs. However, the rollout has been plagued by delays, with features like advanced Siri capabilities now expected to launch in 2026. Reports suggest that internal challenges, including unresolved bugs and leadership changes, have contributed to the setbacks.
Apple CEO Tim Cook has reportedly reassigned key AI projects to Mike Rockwell, head of the Vision Pro team, amid concerns over the execution of the company’s AI strategy. This leadership reshuffle reflects Apple’s efforts to address the delays and improve its AI development process.
The lawsuit seeks financial damages for consumers who purchased Apple devices based on the advertised AI features. It also raises questions about Apple’s compliance with advertising standards and its responsibility to deliver on promised functionalities.
