Apple’s delayed Apple Intelligence-infused Siri update is impacting iPhone sales projections. Citi analysts, led by Atif Malik, have revised their 2025 iPhone sales forecast downward to 232 million units, representing a 2% year-over-year increase, a reduction from their previous 5% growth estimate.
Karishma Vanjani for Barron’s:
The lower estimate comes after Apple last week delayed promised artificial intelligence updates to Siri, saying it expects to roll “them out in the coming year.” While no exact timeline was given by Apple, the company was expected to roll out the new and improved voice assistant in April or May alongside the release of the iOS 18.4 software update.
“Given the delays in the highly anticipated major Siri update, we believe Apple will miss the opportunity to drive up refreshment cycle this year,” Malik wrote. Citi kept its Buy rating on the stock and price target of $275 unchanged.
MacDailyNews Take: Apple shares are currently down $13.30, or 5.54%, to $226.00. As we hope for a truly gorgeous entry point: More doom and gloom, please!
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
