AW Rostamani Group, and Charge&Go, the electricity mobility subsidiary of e&, has entered into a partnership to accelerate the adoption EVs across the UAE. The two companies signed a Memorandum of Understanding at Gitext 2024.
This strategic partnership is committed to addressing one of the key challenges facing EV adoption – range anxiety. By making EV ownership more convenient, AWR and Charge&go aim to ease concerns around charging infrastructure and encourage more consumers to transition to EVs. AWR, which introduced the premium EV brand ZEEKR to the UAE earlier this year, is looking to enhance its EV offerings through this collaboration, providing ore choice for consumers in the growing market segment.
As part of the partnership, AWR customers will gain access to exclusive benefits, including EV charging packages and the use of Charge&go’s extensive network of charging stations throughout the UAE. Charge&go will also install charging stations at AWR Properties locations, including showrooms, to provide more convenient charging solutions and a seamless EV experience for customers.
Through this partnership, AWR and e& aim to revolutionize the electric mobility landscape in the UAE by providing a seamless and more accessible customer experience. Their combined efforts are set to play a key role in advancing the UAE’s transition to electric vehicles, supporting the country’s broader sustainability goals.
