Update: After seeing a series of band configuration go out of stock earlier this week, just about every model is now live again at $100 off.
Prime Day couldn’t do it. Black Friday 2024 couldn’t do it. But we are now finally seeing straight up $100 price drops on Apple Watch Series 10 to deliver the lowest prices we have ever tracked on brand-new units. Amazon is now offering 42mm Apple Watch Series 10 in all three colors down at $299 shipped and 46mm models down at $329 shipped. Regularly $399 and $429, respectively, you’re looking at $100 price drops to deliver new Amazon all-time lows and the best prices we have tracked to date.
Before today, both of the base model Series 10 variants had never gone for more than $70 off, outside of extremely limited in-store only offers (that just about no one had a shot at). Today’s deal marks the very first time you can order any of the three colorways in both sizes at $100 off the list prices. If you have been holding off scoring a new Series 10, now’s as good a time as any to land one – current-gen Apple Watch units historically almost never drop more than $100 until right before the new models release.
These $100 discounts are available on the base GPS/Wi-Fi models as well as the upgraded GPS+Cell variants:

Update: The all-time low pricing has also now hit the high-end titanium case Apple Watch Series 10 models as well:
Apple Watch Series 10 first hit store shelves last September at the same time Apple unveiled the latest iPhone 16, AirPods 4, and the new black Apple Watch Ultra 2. It delivers a larger display with 30% more screen area, despite landing at only 1mm larger on the wrist. Fall Detection, Crash Detection, and Emergency SOS features join the usual bevy of health and fitness tracking action alongside 50m water resistance and a carbon neutral footprint.
Here’s our complete Apple Watch Series 10 hands-on review for a more detailed look at the specs and user experience.
Apple Watch Series 10 features:
Bigger display with up to 30 percent more screen area. A thinner, lighter, and more comfortable design. Advanced health and fitness features provide invaluable insights. Safety features connect you to help when you need it. Faster charging gives you 80 percent battery in about 30 minutes. Measure all the ways you move with Activity Rings, which are customizable to match your lifestyle. Get advanced metrics for a range of workouts with the Workout app. Track the intensity of your workouts with training load. Use depth and water temperature sensors for your aquatic adventures. And Apple Watch comes with three months of Apple Fitness+ free.
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