Just two brands—Spotify and Ralph Lauren—referenced Black History Month in a post on X during February, according to social media performance platform Hootsuite, which examined the official accounts of around 100 prominent global brands.
By comparison, in February 2021—the first February following the murder of George Floyd — the same group of brands either mentioned Black History Month or used the hashtag #BlackHistoryMonth 122 times on the social media site formerly known as Twitter.
