Commerce

ByteDance is about to learn a painful genAI lesson



How closely was this intern — and most interns need more supervision than a traditional employee — monitored? If I wanted to keep financial backers happy, especially when ByeDance is under US pressure to sell the highly-lucrative TikTok, I would not want to advertise the fact that my team let this happen.

Even more troubling is that this intern was technically able to do this, regardless of supervision. The lesson here is one that IT already knows, but is trying to ignore: generative AI (genAI) tools are impossible to meaningfully control and guardrails are so easy to sweep past that they are a joke.

The conundrum with genAI is that the same freedom and flexibility that can make the technology so useful also makes it so easy to manipulate into doing bad things. There are ways to limit what LLM-based tools will do. But one, they often fail. And two, IT management is often hesitant to even try and limit what end-users can do, fearing they could kill any of the promised productivity gains from genAI. 



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