Launch day for the new M4 MacBook Air, M3 iPad Air, and the new iPad (A16) has arrived, and we have deals on all of them. Not only are there some seriously notable trade-in savings, but this morning we saw the first straight up cash deals go live at Amazon on the brand new M4 MacBook Air – they are now $50 off for anyone to deliver the best deals yet. We also spotted $119 price drops on Apple Watch Ultra 2 alongside a series of rare deals on official Alpine and Trail Loop models at 20% off, and a return of the best price ever on the Apple’s 4-pack of AirTags ($16 each). All of that and more awaits below in today’s 9to5Toys Lunch Break.
First cash deals hit Apple’s brand new M4 MacBook Air at $50 off for launch day, or up to $550 off with trade
Amazon is now offering the first straight up cash deal on the brand-new M4 MacBook Air – select models will automatically drop $50 at checkout. Today is launch day for the new M4 MacBook Air Apple unveiled last week and, while there are still some major savings opportunities for folks looking to trade-in an M2 or M3 model, the very first straight up cash discounts anyone can take advantage of are now live on Amazon. Not even configuration is seeing this bonus $50 off at checkout today, but many of them are and we will go over the details below.
There is a chance we see all configurations and colors get the $50 off treatment at some point today, but here’s what we are seeing at the time of writing:
- 13-inch M4 MacBook Air 16GB/256GB $50 off
- 13-inch M4 MacBook Air 16GB/512GB $50 off
- Sky Blue, Midnight, and Starlight
- 13-inch M4 MacBook Air 24GB/512GB $50 off
- 15-inch M4 MacBook Air 16GB/512GB $50 off
- 15-inch M4 MacBook Air 24GB/512GB $50 off
- Sky Blue, Silver, and Starlight
We previously detailed some major savings opportunities on trade-ins – you can score up to $550 off a brand new M4 MacBook Air when trading in an M3 model or $450 off with an M2 from two generations back. Those are clearly going to yield the lowest prices around on the new M4, but if you don’t have something to flip for one, Amazon is your best bet right now.
And with the launch of the new M4-equipped laptop from Apple comes serious clearance pricing on the M3. Amazon recently dropped another $100 off select configurations to deliver prices at up to $600 off the original lists and the best we have ever tracked. All of the details you need on those offers are right here.
Hit up our launch coverage of the new M4 MacBook Air lineup right here – the price has dropped, Sky Blue is here, there’s a 12MP Center Stage camera, and you can drive up to two 6K external displays this time around.
It’s back folks. Amazon is once again offering the official Apple AirTags at near-bargain bin prices with the 4-pack now selling for $64.49 shipped. Regularly $99, you’re looking at a solid 35% price drop here and the best price we can find – this is only the second time we have ever seen this 4-pack down this low.
You can still score a single Apple AirTag down at $22.99 shipped, which is clearly less cash out of pocket right now than the 4-pack. But with the featured bundle deal above, you’re paying just over $16 per tag – that’s getting very close to the price on the third-party AirTag wannabe products. Outside of a couple limited doorbuster and YMMV in-store offers over the holidays last year, this is on par with the best price we have ever tracked, undercutting the 2024 Amazon Black Friday deal we featured at $69.
There are some third-party, tag-style Find My trackers out there – we just reviewed Spigen’s latest take with replaceable batteries that are selling on sale at $10 a pop right now – but if you’re looking for the genuine article, pricing doesn’t, and hasn’t, gotten any better than it is today.
And having said that, Apple’s AirTags remain among the best item trackers out there if you ask me. They were also just updated with the new “Share Item Location” feature, allowing trusted business and friends to help you track down your misplaced item – here are the details on that and even more on the approved airlines that can leverage this feature to hunt down your lost luggage.
The new AirTag 2 is inbound, but certainly not at a price like this.
Rare Amazon sale now live on official Apple Watch bands from $50: Alpine and Trail Loops, Magnetic Link, more up to 50% off
Just after seeing some solid $119 price drops on Apple Watch Ultra 2 this morning, Amazon has now dropped its prices on a number of official Apple bands, including the navy Trail Loop and Alpine Loop as well as a series of others – the Olive Alpine, the new Green Trail model, and more. You’re looking at up to 20% off here and a rare chance to see this many models on sale at the same time. You’ll find all of them organized on this landing page for you and we will detail the best of them down below.
Natural Apple Watch Ultra 2 drops down to $680 at Amazon today ($119 off)
Deals on Apple Watch Ultra 2 have been rare, or at least fleeting at best, in 2025. There have been some open-box offers as well as a couple chances at $70 price drops on the newer black models, but if you’re anything like me you prefer the Natural Titanium case and are more than happy to score a deal on one with a previous-generation band attached. And that’s exactly what we have here today – Amazon is now offering the Natural Apple Watch Ultra 2 on three different Ocean Band colors at $679.99 shipped this morning, down from the regular $799 list price.
Again, these are the previous-generation orange, white, and blue Ocean Band configurations, but this is the same, current-generation Apple Watch Ultra 2 with the Natural case color. And for those unfamiliar, these Ocean Bands are identical to the newer options that released in September, just in different colors – a great way to save some cash.
After the black model Ultra 2 debuted alongside iPhone 16 last year, pricing on all of Apple’s flagship wearable configs went up. Nothing over list or anything, but deals were harder to come by on new condition units and prices on the Natural model stopped falling quite as low. There were some limited holiday offers last year of note, but things rarely drop below the $680 we have here today.
This who would prefer to go with the latest Series 10 models can side-step the pricey Ultra 2 all together and take advantage of the ongoing all-time lows we have at Amazon right now – just about all Series 10 configs are now $100 off to deliver the best prices we have tracked to date, Black Friday 2024 included.
Today’s accessories and charging deals:
Apple’s AirPods Pro 2 with USB-C MagSafe charging case drop to $170 at Amazon (Reg. $249)
While we did see some wild deals on the latest AirPods Pro 2 with the USB-C MagSafe charging case over Black Friday last year in the $154 range for a week or so, Amazon just brought back the holiday pricing and one of the best prices of the year at $169.99 shipped. Regularly $249, this is 32% or $79 off the flagship Apple buds.
Apple AirPods Pro 2 dropped down to $154 for Black Friday and Cyber Monday last year – that was the lowest price we have ever tracked for them all-time. But on either side of that deal, in the lead up to Black Friday and then again just ahead of Christmas 2024, we were seeing the same $169 and $169.99 we have here today. There was a quick drop to $169 about a month ago in early February and we are once again seeing a price very close to that here today.
Best prices ever now live on Apple Watch Series 10 at $100 off with deals from $299 (All colors)
Prime Day couldn’t do it. Black Friday 2024 couldn’t do it. But we are now finally seeing straight up $100 price drops on Apple Watch Series 10 to deliver the lowest prices we have ever tracked on brand-new units. Amazon is now offering 42mm Apple Watch Series 10 in all three colors down at $299 shipped and 46mm models down at $329 shipped. Regularly $399 and $429, respectively, you’re looking at $100 price drops to deliver new Amazon all-time lows and the best prices we have tracked to date.
Before today, both of the base model Series 10 variants had never gone for more than $70 off, outside of extremely limited in-store only offers (that just about no one had a shot at). Today’s deal marks the very first time you can order any of the three colorways in both sizes at $100 off the list prices. If you have been holding off scoring a new Series 10, now’s as good a time as any to land one – current-gen Apple Watch units historically almost never drop more than $100 until right before the new models release.
These $100 discounts are available on the base GPS/Wi-Fi models as well as the upgraded GPS+Cell variants:
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