The Department for Promotion of Industry and Internal Trade (DPIIT) has signed a Memorandum of Understanding (MoU) with boAt, an Indian brand in the audio and wearables market, to support and mentor startups. This collaboration aims to drive innovation and provide essential resources to DPIIT-recognized startups, particularly those in direct-to-consumer (D2C) and manufacturing sectors.
Sanjiv, Joint Secretary of Startup India, emphasized the transformative potential of the alliance, stating,”This endeavour will be instrumental in equipping our startups with the best expertise and enormous resources to raise the bar of efficiency while contributing to India’s vision of becoming a hub for world-class manufacturing and entrepreneurship.
He added,”By connecting startups with industry tycoons like boAt, we aim to foster innovation, enhance product development, and support the establishment of globally competitive brands.”
The partnership will launch targeted programs to guide startups through key milestones, including prototype development, and offer crucial support for international expansion. Additionally, it will help startups connect with global opportunities and scale internationally.
Aman Gupta, Co-founder of boAt, praised the collaboration for aligning with the government’s ‘Make in India’ initiative. He said “By joining hands with the government, we are poised to nurture a thriving ecosystem for product startups, innovators, and entrepreneurs,”
(With ANI Inputs)
