For a while now, Google Search has been experimenting with ways to offer useful data directly in the results feed. The idea is that for certain tasks, they don’t have to open websites unless they want more in-depth details. In line with that, Google is testing a new feature that shows full recipes directly in Search.
Google wants to change the way you use Search by spending more time on the feed than before. That’s why the company relied on the power of artificial intelligence to develop the AI Overview feature. The latter didn’t turn out as expected, but the idea was pretty cool. Cooking recipes seem to be the next step in this direction.
Google Search shows full recipes in the feed for some websites as a test
Search Engine Roundtable reported that Google Search is testing a feature that allows it to display full recipes in the results feed. The option isn’t available for all recipe websites, though. On supported ones, you’ll see a “Quick View” button among the graphical results in the feed when you search for a particular recipe. For example, Preppy Kitchen, a cooking blog, is one of the platforms that supports the new feature. The “Quick View” button appears over featured images in the results for the “chocolate chip cookies recipe” search, as shown below.
You might perceive Google “pulling” data from websites as a potential loss of visits to those websites. However, a company spokesperson disclosed that partnerships with those recipe platforms enable the feature. This explains why the feature isn’t available on all of them. So, in theory, blogs receive fair compensation for the use of their content.
“We’re always experimenting with different ways to connect our users with high-quality and helpful information. We have partnered with a limited number of creators to begin to explore new recipe experiences on Search that are both helpful for users and drive value to the web ecosystem. We don’t have anything to announce right now,” Google spokesperson Brianna Duff told The Verge.
No date for the wide rollout yet
Given that this feature is currently undergoing testing, numerous changes may occur prior to its widespread implementation. The release date for the final version of recipes in the Google Search feed is still unknown.
