Google has announced a major upgrade to its shopping platform, bringing artificial intelligence (AI) to the forefront of your online shopping experience. In a blog post on Tuesday, Google introduced its new AI-driven personalized shopping feed, which aims to tailor product recommendations to individual users. This feature is now available on mobile and desktop devices via shopping.google.com.
The Google Shopping AI feature offers personalized results
The new Google Shopping AI feature uses advanced algorithms to show users a stream of products based on their preferences and past shopping behavior. The AI-powered system generates a summary of key considerations when searching for a product. For instance, if you’re searching for a “men’s winter jacket for Seattle,” Google will display an AI brief outlining what to consider for a coat suited to the city’s rainy climate.
Google’s AI technology selects products from various web sources, explaining why certain items match your needs. This dynamic system simplifies the research process.
Google Shopping’s new homepage features a personalized feed to inspire users with shoppable products and videos. This feed evolves based on your previous searches and preferences, offering a more customized experience each time you visit. For those who research purchases over an extended period, the feed allows you to pick up where you left off, making the buying process more seamless.
Users can easily manage their shopping preferences by navigating the Google Shopping menu and adjusting their settings. This personalization aims to make online shopping more engaging and relevant to each individual’s needs.
One of the most innovative features of the new Google Shopping experience is the integration of virtual try-on options powered by generative AI and augmented reality (AR) shopping tools. These features help users visualize products more realistically.
Additionally, Google has introduced dynamic filters to allow users to narrow down their product searches. These filters let you specify size, availability, or other preferences, making it easier to find exactly what you’re looking for without sifting through irrelevant options.
Deals page highlights best prices
Google Shopping now features a dedicated deals page to help users find the best offers. Shoppers can click the “Deals” link at the top of the site to access these personalized bargains. The platform also includes price comparison tools, price insights, and price tracking. These features make it easier to spot deals and save money while shopping.
As with any new technology, the AI-generated briefs on Google Shopping are still in the experimental phase. Users may notice an “experimental” label on these summaries, signaling they are a work in progress. Google encourages shoppers to provide feedback through the brief’s menu to help refine and improve the tool.
