The Guangzhou International Auto Show 2024 opened on November 15. It featured a record 1,171 vehicles, including 512 new energy vehicles (NEVs). Spanning 220,000 square meters, the exhibition also saw 78 global debuts.
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BYD highlighted its expansive NEV portfolio at the event, displaying new models across multiple sub-brands. Among these were the Xia MPV, offering adjustable third-row seating; the Yangwang U7, available in both EV and PHEV configurations; and the Denza Z9, equipped with advanced connectivity systems. BYD’s October sales exceeded 500,000 units for the first time, marking a significant growth in NEV adoption.
BAIC showcased its “3X3” Magnecore Electric Drive Super Solution and models like the BJ30 and BJ60 Thunder, drawing off-road enthusiasts with its themed booth. Vice President Peng Gang said the solution enhances off-road performance by integrating electric drive technology. BAIC plans to expand its electric off-road lineup to cater to diverse users, reflecting domestic brands’ push toward premiumization, improved quality, and value-focused compact vehicles.
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Other Chinese manufacturers focused on integrating innovative technologies. Baojun showcased the Yep EV, which features a four-wheel independent drive system that enables unique movements, such as lateral driving—the updated Yep Plus 2025 model incorporated driver-assistance features for urban navigation.
GAC Honda debuted its new EV sub-brand, “YeP,” with the production-ready YeP7, featuring independent suspension and chassis improvements.
Dongfeng Nissan unveiled the N7 electric sedan, scheduled for a 2025 launch. The vehicle includes advanced sensing technology and a high-performance processor to enhance driving comfort and functionality.
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The event also highlighted advancements in intelligent systems and lightweight materials. Jiyue, a joint venture between Baidu and Geely, displayed its Robo X concept car, which utilizes carbon fiber construction and AI-based interfaces for enhanced interaction.
The auto show is expected to boost consumer interest and sales during year-end. It highlighted critical developments from the past year while introducing technologies likely to influence the industry in 2025.
