Ice cream may not be the first treat you reach for in winter, but an artsy campaign breaks Magnum out of its typical summertime niche. Shot by famed commercial director Juan Cabral, a moody film shows people finding reprieve from the dark, cold months with Magnum ice cream. Press and outdoor ads capturing similar moments of beauty in winter wouldn’t have been out of place on a gallery wall. –Brittaney Kiefer
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