An ICONIC British sports car brand is preparing to unveil a brand-new model, with a little help from Top Gear legend Richard Hammond.
The announcement comes just weeks after fears were raised for the company’s future, as they sought urgent answers from the government.
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Cult heroes Morgan Motor Company are readying the introduction of their new flagship vehicle, the Supersport, which is set to replace the Plus Six model.
The latter ended production last year, with only a limited-edition Pinnacle version released since.
The Supersport’s debut is scheduled for March 11 and will take place at Morgan’s headquarters in Malvern, Worcestershire.
In a video posted to the Morgan Motor Company YouTube channel, long-time Morgan enthusiast Hammond revealed he will be on hand to present the new model at their Pickersleigh Road factory.
Photographs of a camouflaged prototype version have already been shared by Morgan and show an evolution of their signature design.
This includes a hard-top roof – likely to be removable, as it was on the Plus Six – as well as a similar turbocharged 3.0-litre inline-six engine sourced from BMW, delivering 335bhp.
Morgan has yet to confirm the Supersport’s starting price, but Auto Express suggests that, given the Plus Six Pinnacle starts at £96,995, a similar price point for the new model is likely.
The upcoming unveiling comes at a time of uncertainty for Morgan.
Like other manufacturers who produce and sell a small number of cars each year, the company has warned that future plans may need to be put on hold.
The 115-year-old company produces around 850 cars annually, with a six-month waiting list for orders.
However, concerns have been raised about the impact of the UK’s mandated electrification timeline on low-volume manufacturers.
Recently, the firm’s managing director, Matthew Hole, expressed frustration over “a lot of ambiguity” surrounding what smaller manufacturers will be permitted to sell.
He said: “To get a car into production for 2030 as an EV, we need two-and-a-half to three years, based on where we are today, so we’ve got a little bit of time left.
“But the clock is ticking pretty fast at the moment – and for manufacturers like us, that’s a hard deadline.
“We have to plan our investment. I can’t really find out on 1 January 2027; I’m planning my investment for 2030 now.”
This timeframe for development is proving to be a significant challenge for Morgan’s decision-makers.
Hole added: “If we need an EV in 2030 or we need an EV in 2035, those are two very different scenarios, and they significantly change how we approach product planning going forward.
“Our customers are telling us that they would like to keep buying internal combustion engines, and the legislation isn’t clear today on when we will be required to move to EVs in all markets.
“We have other markets around the world, and they are internal combustion-engined. Our cars are incredibly clean.
“It’s an incredibly clean engine and transmission package. The cars are really lightweight, they’re low-emission, and they’re actually really sustainable by design.”
Among petrolheads, Morgan is renowned for blending classic design and traditional craftsmanship – ensuring each car is unique – with modern technology, all while maintaining its distinctively British style.
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