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I'm tracking the best Black Friday Apple Watch deals LIVE: huge discounts on the Apple Watch 10, SE and Ultra 2 right now – Tom's Guide


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Kate Kozuch wearing the Apple AirPods 4 outside

(Image credit: Tom’s Guide)

Okay, after a brief Swift-inspired diversion (just shake it off), let’s dive back into Black Friday Apple Watch deals.

But there’s also only so many times that I can tell you the Apple Watch SE 2022 (40mm) is down to $149 at Amazon and then at $149 at Walmart too.

So, instead, let’s focus on the fact the Apple Watch Series 10 now has built-in speakers that can play music. Usually, though, it’s best to listen quietly with headphones. As you’d expect for a pair of Apple-branded earbuds, the AirPods and AirPods Pro are the most seamless.

Once you’ve paired them with your iPhone, they automatically work with your Apple Watch. So, if you leave your phone at home and have the Cellular version of any of the watches, you can pop in your headphones and listen to music sans-phone.

Helpfully, the Apple AirPods 4 are currently down to just $119 at Amazon for Black Friday. As we found in our Apple AirPods 4 review, they’re incredible value, even without a discount, offering some of the greatest features like Spatial Audio and Conversation Awareness.

Apple AirPods 4: was $129 now $119 @ Amazon

Taylor Swift performing on stage in Taylor Swift: The Eras Tour concert movie

(Image credit: Taylor Swift Productions / Silent House Productions / AMC Theatres)

Yes, it’s another version of the Apple Watch Series 10 deal, this time at Target. Right now, you can pick up the latest Apple Watch Series 10 (46mm) for $379 at Target.

However, as one of Tom’s Guide resident Taylor Swift fans (yes, I did go to the Eras Tour, thanks for asking) there’s a good reason to pick up the Series 10 at Target today.

For the first time, the extended edition of Swift’s latest album, The Tortured Poet’s Department: Anthology, is available to buy on CD and vinyl exclusively at Target.

It’s an in-store offer only today (Black Friday) and will be available online from tomorrow (Nov 30).

Apple Watch Series 10 (46mm): was $429 now $379 @ Target
Taylor Swift – The Tortured Poet’s Department: Anthology (CD): $17 @ Target

Apple logo outside Apple Store

(Image credit: Shutterstock)

If you’re wondering why I keep going on about Black Friday Apple Watch deals at Amazon, Walmart and Best Buy, but not at Apple’s own store, there’s a quick answer: Apple doesn’t have a Black Friday sale this year.

So for face value discounts, you need to look elsewhere. However, Apple is getting involved, at least a bit. Between now and Cyber Monday (Dec 2nd), you can an Apple Gift Card up to the value of $200 when you buy an eligible product at the Apple Store.

Of course, this still means the upfront cost is the same as it always is, but it could be a good option if you generally buy your hardware through Apple’s own store or want to use it against other digital purchases.

The Gift Card is a clever offer from Apple. It saves you money, but also locks you into its ecosystem. Then again, isn’t that the reason you want an Apple Watch in the first place?

Apple Watch Series 9 on a person's wrist showing a workout summary

(Image credit: Tom’s Guide)

Switching to the U.K. Black Friday Apple Watch deals for a second, there’s definitely fewer around than there are stateside. But that doesn’t mean all is lost.

The Apple Watch Series 10 (42mm) is down to $379 at John Lewis, while the Watch SE 2022 (40mm) is also reduced to £199 at John Lewis.

It’s a great deal on the Watch SE is the discount brings it below £200. And although only a modest £20 discount on the Series 10, it’s still pretty impressive given how new the watch is.

If you choose to buy at John Lewis, you have a few options. Delivery will be free (as the order is over £50) and arrives within five working days. Or, choose Next Day delivery for £7.95 if you order before 8pm.

But the quickest option is to use the retailer’s Click & Collect service to pick up either in a John Lewis branch or at any Waitrose store the next day (John Lewis and Waitrose are both part of the John Lewis Partnership).

Alternatively, the Watch SE 2022 (40mm) is also down to £199 at Argos. Now the brand has been subsumed into Sainsbury’s, you can either have it delivered (potentially same day) or choose to pick up in a local Argos or Sainsbury’s store.

Apple Watch SE (40mm): was £219 now £199 @ Argos
Apple Watch SE (40mm):
was £219 now £199 @ John Lewis
Apple Watch Series 10 (42mm):
was £399 now £379 @ John Lewis

Apple Watch SE (2022) on a person's wrist outside

(Image credit: Tom’s Guide)

After taking a few hours to sleep (we’re not robots… yet), I’m back looking for the best Black Friday Apple Watch deals you can get right now, and offering insights into which watch would be right for you and which retailers have good policies.

Walmart stores were closed for Thanksgiving yesterday, but are due to reopen today at 6am. So, if you wanted to buy the Apple Watch SE 2022 (44mm) for $179 at Walmart, you could order online and have it delivered in the next few days.

But if there’s a store nearby and you wanted to head there to pick it up with your groceries, Walmart offers free pick up too. You don’t need to buy it online either, as selecting the pick-up option shows you which aisle the watch is on at your store.

Apple Watch SE 2022 (44mm): was $279 now $179 @ Walmart


Marge Plus Stainless Steel Mesh Loop Apple Watch Band

(Image credit: Marge Plus)

Marge Plus Stainless Steel Mesh Loop Apple Watch Band: was $13 now $7 @ Amazon

Not only is Black Friday a great time to purchase a new Apple Watch, but you can find dozens of great Apple Watch bands on sale right now, too. There’s one band in particular that I’ve purchased multiple times over the years, and it happens to be on sale from $13 down to $7 when you clip the extra 20% off coupon. It’s very similar to Apple’s Milanese Loop band that costs $99, and even comes in a broader selection of metallic finishes. These are great stocking stuffers for friends and family, or simply an affordable refresh for your own Apple Watch.

Apple Watch Series 9

(Image credit: Future)

It may be over a year old, but there’s still plenty to love about the Apple Watch series 9. It may have a smaller screen than Apple Watch 10, and lacks the sleep apnea detection feature, but it’s still got a lot to offer. Emergency SOS features, the new Vitals health app and the cCheck In safety tool — plus everything else that launched with watchOS 11.

The best part is that the Apple Watch 9 is a lot cheaper. Not Apple Watch SE cheap, but you can still pick it up for $279 in Amazon’s Black Friday sale. That’s $50 less than the Apple Watch 10’s lowest sale price, and 30% off the retail price.

Apple Watch series 9: was $399 now $279 @ Amazon

Apple Watch Ultra 2 Satin Black

(Image credit: Future)

Apple Watch Ultra 2 is the perfect smartwatch for people heavily invested in the great outdoors. Not only is it extra durable, with a titanium metal frame, it’s also got the longest battery of any Apple Watch — lasting 36 hours despite having a larger 49mm display.

There are extra bonus features too, including support for scuba diving, while dual-band GPS makes location accuracy even better. Which can be an essential thing to have in the great outdoors. Plus it has everything that the Apple Watch series 10 offers.

Apple Watch ultra 2: was $799 now $719 @ Amazon

Apple Watch SE 2022 on a person's wrist

(Image credit: Tom’s Guide)

At this time of year, older Apple Watches make an appearance at massively reduced prices. These Black Friday Apple Watch deals seem like a great choice — after all, you don’t want to spend more than you need. But are they actually a good deal?

Well, one way to tell is whether they can get the latest software. Apple recently launched watchOS 11, which is compatible with each watch from Series 6 upwards, except the original SE that launched in 2020.

Anything older will be severely feature-limited and potentially insecure, which isn’t ideal given that you can use payment options like Apple Pay on the watch. But even the Series 6 is starting to feel its age with a processor four generations back, and missing newer features like Crash Detection, Sleep Apnea alerts, temperature and cycle tracking.

Really, I’d only recommend buying the Series 9 or higher. And with all these Black Friday deals, there’s barely anything price-wise between a modern watch like the SE 2022 and something pre-Series 9 anyway.

For the cost of a fitness tracker, you can pick up the Apple Watch SE 2022 for just $149 at Amazon, so there’s no reason to chose a less supported watch with fewer features and older hardware.

Apple Watch SE 2022 (40mm): was $249 now $149 @ Amazon
Apple Watch SE 2022 (40mm):
was $249 now $149 @ Walmart
Apple Watch SE 2022 (44mm):
was $279 now $199 @ Amazon
Apple Watch Series 9 (41mm):
was $399 now £279 @ Amazon

Apple Watch Series 9 on a person's wrist showing a workout summary

(Image credit: Tom’s Guide)

Apple keeps the Watch line up pretty tight, typically only offering a flagship model, budget edition (SE), and premium version (Ultra). But right now, the Apple Watch Series 9 is down to $279 at Amazon, saving you $50 — so should you buy last year’s model?

Unless you have specific need to check water temperatures, a brighter display or the ability to play music out of the watch’s speaker, then answer is a resounding yes. It’s almost the same in all the ways that really matter, except it has an older processor.

You’re not going to really notice this, at least not until potentially a few years down the line after Apple has released several watchOS updates. So you get nearly everything in the Series 10, but at $50 less than the newer watch’s Black Friday deal price.

Apple Watch Series 9 (41mm): was $399 now $279 @ Amazon

Apple Watch Series 10 on a person's wrist showing Live Activities feature

(Image credit: Tom’s Guide)

If you need a great all rounder that’ll pull double duty as a fully-featured smartwatch and a comprehensive health and fitness tracker, that’ll be the Apple Watch Series 10.

I covered the launch event and was impressed but doubtful that Apple would launch the new sleep apnea feature when the watch shipped, but I was happily proved wrong. This is the most exciting addition to the Series 10, along with the larger display and the fact you can now play music from the watch’s built-in speaker.

Watches began dropping at people’s doors in late September, so it really is incredible to see that the Apple Watch Series 10 is already down to $329 at Amazon. As usual, you pay more for the larger model, but there’s $70 off the 46mm edition too.

Apple Watch Series 10 (42mm): was $399 now $329 @ Amazon
Apple Watch Series 10 (46mm):
was $429 now $359 @ Amazon

Anker MagGo 3-in-1 Charging Station on a desk with a cactus behind

(Image credit: Tom’s Guide)

The Apple Watch comes with a magnetic charging cable. You place your watch on top and it begins to wirelessly charge. However, this means having yet another cable you can’t use for anything else.

I recently picked up the Anker MagGo 3-in-1 Charging Station, which has wireless MagSafe charging pads for your iPhone, Apple Watch and AirPods. It connects to the power via the widely used USB-C port and can top up two devices simultaneously.

It’s really convenient and saves a lot of space and frees up many mains plugs as you essentially bundle three chargers into one. And right now, you can buy the Anker MagGo 3-in-1 Charging Station for just $82 at Amazon, saving 25% on the regular price.

Anker MagGo 3-in-1 Charging Station: was $109 now $82 @ Amazon

Apple Watch SE (2022) on a person's wrist outside

(Image credit: Tom’s Guide)

So the Apple Watch SE 2022 (40mm) is on sale at Amazon and Walmart for the same price — which do you choose?

Amazon is convenient, especially if you subscribe to Prime. In that case, you could have the watch delivered to your door by Saturday for free. And there’s an extended returns window of mid-January to help you get through the holidays if you’re buying as a gift.

On the other hand, if you order the watch from Walmart, you could collect in-store as soon as tomorrow when the shops reopen, or have it delivered starting Nov 30th. Plus, Walmart gives you two extra weeks for returns, up until January 31st, 2025.

However, both retailers allow third-party sellers on their stores. The above policies generally only apply to products sold directly by Amazon or Walmart, so unless there’s a really good reason otherwise, I’d recommend sticking with the retailers on this one.

Apple Watch SE 2022 (40mm): was $249 now $149 @ Amazon
Apple Watch SE 2022 (40mm):
was $249 now $149 @ Walmart

Garmin Epix Pro and Apple Watch Ultra 2 next to each other on a tree stump

(Image credit: Tom’s Guide)

I’m probably breaking some cardinal rule here, but after telling you what a good deal the Ultra 2 is at the moment, I’m going to tell you not to buy it — at least, if you’re a dedicated runner.

My coworker and keen marathon runner, Nick Harris-Fry, tested the Apple Watch Ultra 2 against the Garmin Epix Pro at a recent race and found that the Epix Pro edged out on top for training analysis and location accuracy.

Ordinarily, the Ultra 2 is still the better value option, as the Garmin model usually retails for $1,100. However, the Garmin Epix Pro is currently down to just $749 at Amazon for Black Friday, only $30 more than the discounted Ultra 2.

If you’re an advanced runner and need access to Garmin’s free training tools, sprint over to this huge deal. But, if running is only part of your training (or doesn’t factor in at all) and you want the close connection with Apple devices and services, go for the Ultra 2.

Apple Watch Ultra 2: was $799 now $719 @ Amazon
Garmin Epix Pro: was $1,099 now $749 @ Amazon

Apple Watch Ultra 2 on a person's wrist outside

(Image credit: Tom’s Guide)

Apple is two generations into its rugged Garmin alternative, the Apple Watch Ultra. It has a larger case and display, and double the battery life (that’s a pretty huge deal as it jumps from 18 hours on the Series 10/SE to 36 hours on the Ultra 2) compared to the other models.

Of course, these additions come at a price. The Ultra 2 is usually $800, standing price-wise alongside the best Garmin watches. Despite being over a year old, it rarely gets a discount, which is why it was a surprise to see the Apple Watch Ultra 2 down to just $719 at Amazon.

Alongside the extra features you get on the Ultra series (including support for scuba and dual-band GPS) it has everything you find on the Series 10, making it pretty impressive companion for your iPhone. If you want sports tracking with smartwatch features, this is the one to go for.

Apple Watch Ultra 2: was $799 now $719 @ Amazon

Apple Watch SE (2022) on a person's wrist showing the app list

(Image credit: Tom’s Guide)

I’m a big fan of the Apple Watch SE (2022). It’s the watch I recommended to my partner’s mom. She’s been thrilled with it, and has been using it to track her sleep and steps after abandoning Fitbit a few years ago.

Plus, she generally keeps her phone in her bag, so finds it really useful that you can answer calls and often sends us messages dictated to Siri. It’s a great option, unless you need the slightly brighter, larger display and ECG on the Series 10.

And it’s even better right now as the Apple Watch SE 2022 (40mm) is down to just $149 at Amazon for Black Friday. It’s a $100 saving, bringing Apple’s wearable down to the same cost as a fitness tracker — and you get a lot more for your money with the Apple Watch.

Apple Watch SE 2022 (40mm): was $249 now $149 @ Amazon
Apple Watch SE 2022 (44mm):
was $279 now $199 @ Amazon

Apple Watch Ultra 2 apps screen

(Image credit: Future)

Black Friday 2024 is here, bringing some massive Apple Watch deals with it. If you’ve been looking for the best Apple Watch , you may have noticed there are only really three models; the Series 10, SE (2022) and Ultra 2.

Each model serves a different purpose; Series 10 is the flagship and most feature-packed, the SE (2022) is the more affordable option, and the Ultra 2 is a rugged watch designed for the outdoors with double the battery life.

But there are a lot more Black Friday Apple Watch deals than you’d expect for such a small range. The Series 10 and SE are available in two sizes and multiple colors, while the Ultra 2 comes in two colors with a range of straps.

Plus, the discount varies by retailer, so I’ll be scouring all the sales as they go live to see which stores have the top savings. And if several retailers have the watch for the same price, we’ll dive into the merits of one shop over the other.

Apple Watch Series 10 SE 2022 and Ultra 2 on a table

(Image credit: Tom’s Guide)

If you’ve been thinking about getting a new smartwatch to complement your iPhone, there’s never been a better time. I’m James Frew, Tom’s Guide’s Fitness Editor, and I’ve been testing smartwatches and fitness trackers for more than eight years.

I used to love the open nature of Android smartwatches, but since I switched to an iPhone in 2019, I’ve come to appreciate just how seamlessly Apple integrates all its devices. And that’s why the Apple Watch is one of the best smartwatches available now.

There are a few different models though in several colors and sizes, so I’ve been scrolling through the sales to find you the best Black Friday Apple Watch deals right now, so you can save on Apple’s latest watches, whether you’re after a fitness tracker for yourself or a gift for someone this holiday season.



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