“The value growth was driven by an ongoing premiumisation trend, while the volume growth was driven by the earlier onset of the festive season compared to 2023. OEMs proactively filled channels, ensuring that retailers were well-prepared for the expected surge in sales during the festive season,” the report stated, adding that festive sales started at a slower pace than last year.
In this quarter, the overall value of smartphones grew by 12% compared to last year, while the number of smartphones sold increased by 3%.
Apple closely follows Samsung, ranking second with a 22% value share. The brand has expanded into smaller cities and focused on new iPhone models, helping it grow significantly. The successful launch of the iPhone 15 and iPhone 16 ahead of the festive season has strengthened Apple’s position.
“As consumers increasingly invest in premium smartphones, Apple has cemented its status as the top choice for premium buyers in India, supported by its aspirational image and expanding footprint,” said Prachir Singh, Senior Research Analyst at Counterpoint.
In this quarter, the overall value of smartphones grew by 12% compared to last year, while the number of smartphones sold increased by 3%.
Research Analyst Shubham Singh also pointed out that several sales events by both OEMs and retailers during Q3 2024 contributed to this milestone. “These included parallel offline campaigns, which helped some OEMs clear existing inventory. This, in turn, enabled them to fill channels with multiple new launches ahead of the festive season,” he added.
In other news, Carl Pei’s Nothing was the fastest-growing smartphone brand for the third consecutive quarter, recording a 510% annual growth in shipments this quarter. It also entered the top 10 for the first time.
5G smartphone shipments also saw massive growth, achieving their highest-ever share of 81% in overall shipments.
Also Read: Apple launches Mac mini powered by M4 chip
(Edited by : Anand Singha)
