Apple TV+ announced a new song battle series called “KPOPPED,” from executive producer Lionel … [+]
Apple TV+ is remaining in the K-pop music business.
Following the arrival of the docuseries K-Pop Idols in August, which offers a backstage snapshot of artists in the K-pop music genre, the streamer has announced a music competition series called KPOPPED. It stars Grammy-winning rapper Megan Thee Stallion and South Korean rapper, singer, and songwriter PSY (aka Park Jae-sang).
From singer and producer Lionel Richie, who has sat in one of the judging chairs on ABC’s American Idol since 2018, and Miky Lee, the South Korean-born American business executive serving as vice-chairman of CJ Group, KPOPPED, according to the logline, will feature “western icons reimagine one of their biggest hits, collaborating with top-tier K-pop idols to deliver spectacular battle performances, with a live Seoul-based audience picking the winner of the best new K-popped song.”
Apple TV+’s interest in K-pop, of course, should come as no surprise. What began as musical subculture known as Korean Pop, nicknamed K-pop, in South Korea during the 1990s, has transformed into a global cultural phenomenon. According to a report by Allied Market Research, the K-pop events market is projected to reach 20 billion dollars by 2031.
Eight episodes of KPOPPED have been ordered. The start date has not been announced at press time.
