While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow.
As we plan our short- and long-term goals, it is vital to implement equitable and inclusive AI strategies proactively. As marketing and ad agencies evolve with AI, equity and inclusion must remain central. This approach is essential to adapting to the rapid advancements in AI technology and market growth.
Strategic preparation and inclusive integration
While many were initially pessimistic about AI (some still are), companies must now recognize the need to prepare for its growth. If preparation meets opportunity, let’s get ready. As agencies assess their role and responsibility in this opportunity, addressing ethics in using AI tools must be at the top.
Here are three points to think about as you prepare to integrate.
Set aside the pessimism. Create a strategic plan to integrate AI into your organization to deliver services more effectively through an inclusion lens. Sitting back and not beginning to plan for the integration can be deadly to the organization and your team. Not only is this integration part of the vision, but it will also be part of the future of business for marketing and advertising.
Be forward-thinking. A 2023 McKinsey & Company article called for organizations to have “a mix of DEI experts, business leaders, and change champions who are passionate about improving diversity, equity, and inclusion in their workplaces.” Diversify your strategy team to include DEI experts and thought leaders who understand how AI can enhance company culture to drive further innovation and robust performance. This is the time to be bold. Including DEI experts in your strategy planning creates a goal everyone can benefit from in your workplace.
Keep your finger on the pulse. Remaining aggressive in addressing the problems and obstacles related to equity and inclusion offers better creative decision-making in developing public campaigns. Under the current social landscape, it is a priority to take note of what is happening with your client’s audience and be ahead of the noise.
