marketing

Netflix Steps Into the Ring With Brand Partners for WWE RAW Live

VideoAmp data shows that WWE RAW’s premiere on the streamer drew in 4.9 million live views globally, averaging 2.6 million U.S. households, which is 116% higher than RAW averaged in 2024 and higher than any other Monday Night RAW broadcast in the past five years. The show has ranked in Netflix’s top 10 every week that it has aired, averaging over 2 million viewers each week.

According to the streamer, the debut of RAW on Netflix, which took place at a sold-out Inuit Dome in Los Angeles, set a WWE company sales record as the highest-grossing non-premium live event.

The high engagement is a welcome sign for brand partners.

For instance, Cindy Rozier, associate vp of marketing, Cricket Wireless, said collaborating with Netflix was a perfect match, allowing the wireless service provider to connect with fans.

“We’re eager to enhance the viewing experience and showcase our commitment to providing value and engagement,” Rozier said.



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