Peloton’s chief marketing officer (CMO), Lauren Weinberg, has left the business after 16 months in the role, ADWEEK has learned.
The brand’s vp of global communications, Letena Lindsay, is also departing after seven years amid a restructuring, which will see the fitness business split the marketing function into two separate teams.
A source with knowledge of the matter confirmed the changes to ADWEEK. Searches for a CMO and a chief communications officer are now underway.
In the interim, recently appointed chief executive (CEO) and president, Peter Stern, will oversee marketing.
Weinberg joined Peloton in January 2024 from Intuit, where she oversaw the QuickBooks brand. Her campaigns for Peloton, including “Find your push. Find your power,” focused on the company’s suite of services for customers with varying fitness goals, positioning it as more than a stationary bike seller.
During her short tenure, she also focused on making Peloton’s marketing budget–which was cut by 19% between 2023 and 2024 –work harder, along with improving its measurement tools.
Since 2020, Peloton has had three chief marketing officers: Dara Treseder, Leslie Berland, and Weinberg.
An uphill journey
Peloton’s latest marketing reshuffle follows two years of significant business challenges for the high-end fitness brand, which appointed Ford exec and Apple Fitness+ co-founder Stern as CEO in January to lead its turnaround plan.
A success story of the pandemic era, Peloton experienced a surge in demand as customers sought at-home fitness solutions. In 2021, its value soared to $50 billion.
However, as lockdown restrictions eased and gyms reopened, demand for its equipment has waned. The company has since grappled with overproduction, supply chain issues, and a 2023 bike seat post recall, which impacted 2.2 million units and cost $40 million.
Following sluggish sales, it returned to modest growth at the end of 2024. In Q2 2025, sales declined year-over-year from $744 million to $674 million. However, the company cut millions’ worth of expenses and increased its gross profit from $299 million to $318 million in the same period.
