Expanding performance advertising
Hamill’s hire reflects Pinterest’s increasing emphasis on performance marketing.
The company has focused on expanding its AI-driven product suite, including Pinterest Performance+, a lower-funnel automation tool that has contributed to more than a 20% lift in key metrics like ad relevance. Two-thirds of Pinterest’s ad revenue now comes from lower-funnel placements, and Hamill sees a significant opportunity to grow that share.
“More than 96% of search on Pinterest is unbranded,” she said. “That’s an incredible opportunity for consumer discovery and for brands to capture market share early. Pinterest is uniquely positioned at the intersection of search, social, and commerce.”
Hamill’s remit will include deepening relationships with key advertisers, particularly in retail, where Pinterest has seen strong traction. The platform had its highest revenue volume ever during Black Friday weekend, buoyed by new ad formats like promotion ads and curated gift guides from publishers and celebrities.
Hamill also believes her decade-plus at Meta will help shape her approach to product-informed sales strategy. At Meta, she worked hand-in-hand with monetization product teams to guide go-to-market plans and push for feature development—skills she expects to bring to Pinterest’s evolving performance stack.
“I’ve worked with some of the most sophisticated performance marketers in the world,” she said. “My background has always been about helping advertisers drive real results by connecting product with sales execution. I’m excited to apply that experience to Pinterest’s next phase of growth.”
