Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed.
As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe.
According to a release, Dysrupt’s proprietary media solution, the Impact Advertising System (IAS), will give Publicis Media’s U.S. clients access to improved full-service advertising management, with an emphasis on privacy and innovation.
The IAS service suite includes media buying, performance creative, and cookieless measurement technologies.
“Dysrupt delivers exceptional results for clients by shaking up traditional marketing strategies. Its best-in-class performance capabilities will supercharge Publicis Media’s agencies and teams,” Boothe said in a statement.
Dysrupt was founded by Jarod Haness and Nate Lorenzen in 2019. It works with clients across the e-commerce, entertainment, fintech, health and wellness, and subscription spaces.
“We are delighted to join forces with Publicis Media to power Dysrupt’s mission of making the impossible profitable. As a core part of Chris’ team, we are excited to accelerate impact in the market in driving measurable results and driving unmatched efficiency for our clients in an ever-evolving digital landscape,” Haness and Lorenzen said in a statement.
Publicis Media U.S. is part of Publicis’ Connected Media unit, which includes its digital experience agencies, marketing tech firm Epsilon, influencer marketing shop Influential, and investment arm PMX.
