What’s going on here?
RBW EV Cars has launched a new supplier initiative to help automakers convert classic cars into luxury electric vehicles, blending brand heritage with cutting-edge technology.
What does this mean?
RBW’s move to supply electric systems for classic car conversions could change the way automakers approach their legacy models. Collaborating with three major auto brands, RBW is tapping into the rising demand for classic cars reborn as EVs, though partner identities are still secret. The company has already converted beloved MGB and MGB GT models using Continental Engineering Services’ powertrains. With $18 million backing, RBW is expanding in Lichfield, UK, and Danville, Virginia. Their bespoke rear-wheel drive EV systems, priced between $40,000 and $50,000, aim to revitalize models like Mustangs, Aston Martins, and Corvettes, targeting upscale markets.
Why should I care?
For markets: Reviving classics with a modern twist.
Luxury automakers are featuring classic EV conversions in exclusive showrooms, boosting brand allure and customer loyalty. This trend not only draws vintage car lovers but also taps into the eco-conscious luxury market. With increasing enthusiasm, these high-end EV conversions could become a profitable niche, potentially inspiring similar projects industry-wide.
The bigger picture: Electrification meets nostalgia.
RBW’s electric conversions underline automakers’ strategy to blend legacy and innovation, keeping brand heritage alive while adopting sustainable tech. This approach goes beyond nostalgia, aligning with the global shift towards greener mobility. As classic models return with an electric twist, automakers can reconnect with loyalists and entice new audiences, paving the way in the automotive evolution.
