An OOH campaign was launched by Bolt in Cairo. Bolt, a decade-old European mobility leader, is expanding its services to Egypt with a continued effort started a month ago for the brand to take its place in the Egyptian OOH market. With a commitment to safety and convenience, Bolt aims to revolutionize the Egyptian transportation market by prioritizing passenger well-being and offering innovative solutions. Bolt is poised to become a trusted and reliable transportation option in Egypt.
The OOH campaign visuals were very similar to Bolt’s OOH campaign launched recently, prominently displaying the brand’s logo on a clear light blue background color beside the same taglines, “Smart transportation with European standards” and “Don’t worry about the journey.”
And also shows a model as a user of Bolt’s application along with an invitation to download the app through different play stores and markets.
Bolt’s strategic entry into Egypt aims to disrupt the local transportation market. With a 50% start discount for riders and a commission rate return for drivers, Bolt offers an attractive value proposition. The user-friendly app connects passengers and drivers seamlessly, while also benefiting the community by reducing traffic congestion and providing affordable transportation options.
Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
