[KENNEDY FELTON]
*Scene from the show of people dancing*
IF YOU’RE A FAN OF SEVERANCE… THAT MAY HAVE BEEN YOUR REACTION FRIDAY MORNING WHEN NEWS DROPPED THAT THE HIT SERIES HAS BEEN RENEWED FOR A THIRD SEASON… JUST A DAY AFTER ITS SEASON TWO FINALE. BUT THE ANNOUNCEMENT COMES THE SAME WEEK A NEW REPORT FROM TECH SITE THE INFORMATION CLAIMING APPLE T-V PLUS IS THE ONLY APPLE SERVICE NOT TURNING A PROFIT.
IN A PRESS RELEASE FRIDAY… APPLE ANNOUNCED THE RETURN OF ITS EMMY AWARD WINNING SERIES… ALSO SAYING IT HAS BROKEN RECORDS AS THE MOST WATCHED SERIES ON APPLE T-V PLUS – – SURPASSING TED LASSO AFTER THE SECOND SEASON DROPPED.
THE SHOW’S CREATOR, WRITER, AND EXECUTIVE PRODUCER DAN ERICKSON SAYS: “The idea of getting to make more ‘Severance’ with the greatest cast and crew on Earth is more thrilling to me than all the world’s finger traps combined.”
SEASON TWO CONTINUED TO EXPLORE THE BIZARRE WORLD OF LUMON INDUSTRIES… WITH THE SHOW’S SIGNATURE BLEND OF DYSTOPIAN DRAMA AND DARK HUMOR. NEW CHARACTERS WERE INTRODUCED AS THE LINES BETWEEN WORK AND PERSONAL IDENTITY BECAME EVEN MORE BLURRED.
BUT DESPITE ITS SUCCESS – INCLUDING 14 EMMY NOMINATIONS AND 2 WINS FOR SEASON ONE – THE INFORMATION REPORTS APPLE T-V PLUS IS LOSING OVER 1 BILLION DOLLARS A YEAR. APPLE C-E-O TIM COOK HAS BEEN NOTABLY GUARDED WHEN DISCUSSING THE STREAMER’S PERFORMANCE DURING EARNINGS CALLS. WHILE APPLE BUNDLES T-V PLUS WITH SERVICES LIKE I-CLOUD AND APPLE MUSIC – THAT GROUP EARNED 26-BILLION LAST HOLIDAY QUARTER ALONE.
APPLE HAS ALSO NEVER REVEALED OFFICIAL SUBSCRIBER NUMBERS… BUT ACCORDING TO THE INFORMATION – APPLE T-V PLUS HAD 45 MILLION CUSTOMERS LAST YEAR… TRAILING HULU’S 53 MILLION. STILL – AS THE WRAP POINTS OUT – APPLE IS SITTING ON A 57-BILLION DOLLAR NET CASH PILE… MAKING STREAMING LOSSES RELATIVELY SMALL.
THE STREAMING PLATFORM – ALSO HOME TO TED LASSO AND CODA – ISN’T THE ONLY SERVICE THAT COULD BE PERFORMING BETTER. THE INFORMATION ALSO SAYS THAT APPLE NEWS PLUS… FITNESS PLUS… AND APPLE ARCADE HAVE ALSO SEEN A SLOWDOWN OF USAGE AND PROFITABILITY. APPLE HAS NOT YET PUBLICLY COMMENTED ON THIS REPORT.
