Electric car campaigners are calling on the advertising watchdog to clamp down on the “alphabet soup” of terms used to describe the vehicles.
Acronyms such as PHEV (plug-in hybrid electric vehicle), HEV (hybrid electric vehicle), FCEV (fuel cell electric vehicle) and MHEV (mild hybrid electric vehicle) should be banned, campaigners said.
Electric Vehicles UK, a lobby group, is calling on carmakers and the Advertising Standards Authority (ASA) to “clear up the alphabet soup of meaningless acronyms associated with hybrid passenger cars and end the consumer confusion”.
• All-electric cars are now one fifth of UK market
Dan Caesar, chief executive, said: “The fact that some carmakers can describe vehicle power trains with such confusing, and sometimes inaccurate names, needs to be investigated.
“Such consumer confusion
