With like tools OpenAI’s Sora and Google’s Veo hitting the market in full force, we may as well say our final prayers for real cinema. AI video technology is becoming more popular on social media, but we’re starting to see it in more professional instances. TCL has fully embraced the AI life, and it’s going to inundate its TVs with AI videos.
It’s clear that TCL is super excited about AI technology. Earlier this year, it released a fully AI-generated movie called Next Stop, Paris. Imagine the most generic low-budget dollar-store Hallmark movie but, with unappealing and uncanny AI visuals. As bad as the movie is, it won’t do much to discourage money-hungry companies from doing the same.
TCL shows off AI-generated short films
TCL held a premier where it explained its ambitions for the AI age. During the showcase, which 404 Media attended, the company gave us a sneak peek at what it’s been cooking up. It showed off five short films, and they all used AI imagery. While that’s true, TCL did use real human directors, actors, and composers, so we can say that to the company’s credit.
Even with more than 50 human beings working on them, they still look like any other AI-generated film. We see the same inconsistent background, shifting characters, soul-less faces, and unrealistic movements. Also, the camera shots make the short films just look like a compilation of AI-generated clips rather than cohesive stories.
Why is TCL doing this?
TCL is shoveling these AI-generated short films as a part of its new streaming service called TCLtv+. This is the company’s free ad-supported service, which it announced back in November. These short films will be featured prominently on the platform.
The fact of the matter is that the company developed this streaming service and AI videos to capitalize on ad revenue. TCL said that the AI movies will be funded by ads, which almost makes it sound like users are going to be inundated with ads.
TCL’s mentality of producing AI-generated films for cheap and filling them up with ads is rather shady. Of course, we’re sure that other companies will follow suit.
