marketing

The Advertising Double-Dippers of Super Bowl 59

Tom Brady

The star quarterback turned Fox commentator turned up in two ads—kind of. For Duracell, he’s an android running on two double A batteries (a scenario any parent of a toddler will find hilarious), and then argued with Snoop Dogg about hate for the Foundation to Combat Antisemitism. 

Aliens

This one’s a three-peat! Totino’s mascot Chazmo received an inglorious sendoff from no less than Detroiters stars Tim Robinson and Sam Richardson; Doritos’ Crash the Super Bowl creator contest was won by an alien doing its extraterrestrial best to steal a bag of chips; and Gordon Ramsay got called to Area 51 to cook for Pete Davidson and some other aliens. Range!

Flying facial hair 

Here’s one the agencies are going to kiki about long after kickoff: Little Caesars and Pringles both featured flying facial hair in their ads. Granted, one was Eugene Levy’s semi-sentient eyebrows, while the other was Nick Offerman and Andy Reid’s mustaches, but still a weird coincidence.

Doechii

The newly minted Grammy winner’s hometown team, the Philadelphia Eagles, played in the Super Bowl, so it was practically inevitable that she would make an appearance during the halftime show. But she didn’t just appear alongside Kendrick Lamar—Doechii provided the narration for Nike’s Super Bowl ad boosting women in sports.

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