Pre-holiday deals might get all the buzz, but New Year’s markdowns deserve some love, too! Especially the ones we’re seeing over at the Amazon Winter Sale; with all-time low prices galore and big savings on sought-after brands like Apple, iRobot and KitchenAid, you’ll be able to treat yourself to something nice after a season of giving to others. If Santa forgot to leave something under your tree, now’s the time to make up for it without breaking the bank.
Make 2025 the year you finally get to hear your jams and podcasts in high fidelity — athese Beats Solo 4 Headphones are $70 off. Decided to stop merely drooling over YouTube cooking videos and actually attempt some of those recipes … with an appropriately outfitted kitchen? Wish yourself a Merry After-Christmas with this chef-quality KitchenAid mixer for $80 off.
You get the idea. Whatever you need to scratch that covetous post-holiday itch — clothing, self-care, tech, DIY — it’s here for the taking. Keep scrolling to see our picks for the best New Year’s deals at Amazon to add to your cart, stat.
Popular Amazon deals:
Apple AirTags, 4-pack for $73 (was $99): Near all-time low
KitchenAid 4.5-quart Tilt-Head Stand Mixer for $250 (was $330): Editor-approved
iRobot Roomba Robot Vacuum for $149 (was $250): All-time low
Crest 3D Whitestrips for $30 (was $46): Prime Day price
Shark FlexStyle Air Styling & Drying System for $250 (was $320): Rare sale
In this guide: Trending Amazon deals | Rare Amazon deals | Amazon tech deals | Amazon home deals | Amazon kitchen deals | Amazon style deals | Amazon vacuum deals | Amazon beauty deals
Trending New Year’s Amazon deals
Rare Amazon deals
Listen up: Our senior tech writer, Rick Broida, has spent the past two decades testing (and testing, and re-testing) hundreds of earbuds. So, when he’s surprised by just how good a $40 pair performs, that’s saying something. In his roundup of the best earbuds on the market, he named this pair the best budget option, praising their sound quality and noise-canceling ability. And this wallet-friendly option just got even more budget-friendly, currently down to $9 — the lowest we’ve ever seen them. (Be sure to apply the on-page coupon and promo code to get them for over 75% off.)
Save $31 with coupon and code | Lowest price ever
If your less-than-glowing chompers could use some restoration, the folks at Crest say these top-selling strips can make teeth up to 20 shades whiter in just 22 days (that’s almost one shade per day!).
According to the brand, you’re guaranteed to have a noticeably whiter smile, and with this kit, you’ll get some bonus express treatments for same-day results. This sale drops the price to as low as it was for Prime Day. Now that’s something to say “cheese!” about.
We’ve got quite a few months until summer, but that doesn’t mean you can’t enjoy your favorite grilled foods in the meantime. This indoor appliance allows you to char burgers, hot dogs and veggies all year round — and not only that, it also air-fries, roasts, bakes and broils. Plus, it’s got a handy built-in smart thermometer so you’ll never have to guess if your steak is the perfect doneness. It only dips lower than it is now (nearly 40% off) during events like Prime Day and Black Friday.
Keep those pearly whites, well, pearly and white with this No. 1 bestselling electric toothbrush. It provides 40,000 vibrations per minute to kick plaque to the curb, and you’ll get eight brush heads included — enough to last 2½ years!
At a not-so-common 45% off, this is one deal you’ll want to zap it up ASAP. Be sure to check out our roundup of the best electric toothbrushes — where it was named “best overall toothbrush — for more.
Best New Year’s Amazon tech deals
Never lose your luggage, purse, car — anything, really — again. Just toss one of these smart tags inside the item you want to track and you’ll be alerted of its whereabouts via your phone.
The deal on this four-pack brings each tag down to about $18 (they typically retail for about $25 to $30 a pop). Grab a few for your, er, forgetful family members!
Never fight with your family members over power outlets again. This electrifying gadget boasts five AC outlets and four USB ports, enough for everyone to charge their devices all at once. Oh, and this top seller is so much sleeker than having a power strip on your floor. No, it’s not the most massive discount, but we’ve yet to see it on sale for less.
Save $3 with Prime | Lowest price ever
May your precious phone never reach 0% battery again … that’s the promise of these top-selling, on-the-go juice boxes. Each one is equipped with two USB ports, and you can have them fully charged up in just four to five hours. They’re currently within a dollar of their lowest price yet.
Ready to invite Alexa into your home? This cute little device is so much more than just a speaker — you’ll be able to ask her questions and have her play music, tell you the weather or even turn on lights, all without lifting a finger. At less than 4 inches wide, the device will hardly take up any space, and if you’re new to the world of smart speakers, this one’s a prime introduction.
At 55% off, this is the best price it’s ever been on sale for, FYI. Check out our roundup of the best smart-home speakers to shop additional models.
Save $22 | Lowest price ever
These highly rated cordless headphones are 35% off; that means you can bask in all the signature Beats features for just $130. Expect rich, balanced audio with clear highs and punchy bass that’ll make your playlists pop.
They pair seamlessly with Apple devices, offer up to 40 hours of battery life and are as portable as they are comfortable, making them suitable for life on the go.
At 40 inches, this highly rated (and reasonably priced) telly is the one Goldilocks would likely opt for; not too big, not too small, just right. High-def resolution and Dolby Digital Audio help enhance the viewing experience with clear picture and sound, and you’ll have easy access to all of your favorite streaming platforms in one place. At just $150, this price matches the TV’s all-time low, so act fast!
Save $100 | Lowest price ever
Best New Year’s Amazon home deals
Cozy backyard bonfires — they’re not just for fancy people in Aspen anymore, thanks to this portable fire pit. At just 7 inches across, 8.6 inches high and 2.3 pounds, this model is perfect for smaller outdoor spaces or packing up and bringing on the go.
It’s only ever dipped lower than its current price by $4, so if you’ve been eyeing one of these bad boys, now’s the time.
If you have dirty grout on your to-do list, chances are you’re avoiding this dreaded task. And we can’t really blame you. Crouching down while furiously scrubbing away for hours on end — knowing there’s a very good chance it’ll barely look any different once you’re done — isn’t anyone’s idea of a good time. While you can’t avoid the job entirely, you can dramatically reduce the amount of elbow grease required with this nifty tool, which I (Britt) am slightly obsessed with.
It’s essentially like an electric toothbrush for your home, and scrubs 60 times per second to bust grime out of those hard-to-reach corners and crevices. Plus, it’s down to one of its best prices in years.
Check out my full Rubbermaid Reveal Power Scrubber review for more.
Big swaths of the country are experiencing freezing temperatures, and if and when those overnight frosts occur, you’ll be glad you thought to protect your outdoor spigots ahead of time.
These No. 1 bestsellers are like socks for your faucets, acting as insulators to help prevent your pipes from freezing — every homeowner’s nightmare. This is as low as we’ve ever seen these for; unsurprisingly, more than 20,000 pairs were purchased in the past month.
Save $3 with Prime | Lowest price ever
Is the cold air wreaking havoc on your skin and sinuses? True to its name, this popular machine has two ducts for spraying both hot and cold mists, which can help soothe irritation from dry air while increasing your space’s humidity faster. We’ve yet to see it dip lower all year.
Save $14 | Lowest price all year
De-gunk those crevices in your car — or anywhere in your home — with slime … yes, slime! This sticky substance fits right into those hard-to-reach areas like cupholders, air vents, door handles, keyboards and more to pull out any dust or crumbs that may have made their way inside. It’s on sale for about as low as it ever gets.
Best New Year’s Amazon kitchen deals
When the temps drop, few things are as cozy as whipping up some homemade treats. Even cozier? Giving your arms a rest! At 4.5 quarts, this top-seller can hold enough dough to make up to eight dozen cookies at a time — and it’s ideal for multitasking, as it’ll do all of the mixing while you prep other ingredients.
This is the brand I (Britt) use in my own home kitchen, and it comes with a beater, dough hook and whisk attachments for making practically any baked good under the sun. This is as low as it’s been since April, so scoop it up while you can save $80!
Save $80 | Editor-approved
I (Britt) own this multiuse, nonstick beauty, and it just might become your most-utilized piece of cookware, thanks to its thoughtful design. It took the internet by storm a few years ago and quickly became a favorite of home cooks and celebrities alike. (Selena Gomez collaborated with the brand, and Oprah has called it “the kitchen magician.”)
Its ceramic coating is slick and free of PFAS, while the handle smartly doubles as a spoon rest. Speaking of utensils, it comes with a wooden spatula and metal steamer basket that can be used as a colander, and it is oven-safe up to 450°F for added versatility. It’s not often on sale, so grab it while it’s $51 off (within $4 of the lowest it’s ever been). Check out my full Our Place Always Pan review for more.
Save $51 | Close to all-time low
Kick off the new year with a fresh set of blades — and for a total steal. This colorful collection comes with six different types of knives and protective covers for each. Plus, their nonstick coatings make them a breeze to clean.
This popular model was designed to draw more flavor and aroma out of your coffee for a richer sipping experience, and has options for brewing a stronger cup or pouring over ice. The 42% discount brings it to within a few bucks of its lowest price all year.
Soggy strawberries aren’t just a waste of food, they’re also a waste of hard-earned money. If you’re tired of rotten produce, these handy containers are here to save the day. Their lids have small vents, which help regulate airflow to ensure the correct amount of oxygen and carbon dioxide goes in and out. The built-in airflow filters last forever — literally, the brand says they are made to “last a lifetime.” Even better? At over 40% off, this is as low as this set has ever been on sale for.
Save $17 | Lowest price ever
Best New Year’s Amazon style deals
This sleek wallet will help keep your personal information protected while out and about — take that, identity thieves! Its six card slots keep things minimal (who wants a bulky wallet?) and, yes, this top-seller is made of 100% genuine leather. FYI, this price is within a dollar of its all-time low.
Travelambo’s top-selling women’s bifold is also on sale for just $1 more.
This warm yet lightweight fleece is the versatile piece you’ll be reaching for all winter: Use it as an extra layer under your puffer coat or pair it with some leggings on milder days when you take the dog out for a walk. Not too bulky, it’s soft, stylish and boasts features like zippered side pockets, a collared neck and an adjustable drawstring hem. We haven’t seen it on sale for less in months, and we don’t expect it to dip in price anytime soon.
Your frigid feet deserve these wildly popular thick wool socks, which will keep your toes nice and warm while livening things up with their colorful designs. At five pairs to a pack, these are down to just $2 a pop. Time to stock up.
Get your steps in comfortably in 2025 with these lightweight, foot-saving kicks from Adidas. The midsole cushioning offers comfort where you need it most, and the grippy rubber outsole helps prevent slips. And don’t worry, you can wear them as much as you like — they’re machine washable. Prices vary by size and color.
Underwire bras don’t have to be uncomfortable — take it from the thousands of reviewers who adore this one. It was designed to be extra lightweight and smooth things out under your tops, and the convertible straps can be worn straight or crisscrossed. The lace detail makes it look more elevated than your standard T-shirt bra, and it’s currently nearly 60% off.
Best New Year’s Amazon vacuum deals
A No. 1 bestselling Roomba that’s 40% off — its all-time lowest price? We’ll take two! This gizmo will zap up all of that dust and debris on your floor while you relax on the sofa — nothing wrong with that. It runs for up to 120 minutes before heading back to its charging dock, and you can even schedule cleanings via the app.
Check out our roundup of the best robot vacuums for more.
Save $101 | Lowest price ever
Pet parents, this small yet mighty hair-zapper’s got your name on it. It was specially designed with stubborn shedded fur in mind, and features an anti-tangle brush with rubber bristles to help remove matted messes from your floor, furniture and car. It’s compact and lightweight at 2.6 pounds, and our price trackers tell us it’s only dipped $1 lower all year.
If there’s one type of Shark we’re always happy to run into, it’s one that’s on sale — and this $50-off deal is pretty Jaws-dropping. Complete with a HEPA filter, this bad boy will help purify the air while it sucks up dust bunnies, and its swivel steering allows for easier maneuvering. We rarely see it for less than this unless it’s Black Friday or Prime Day.
Best New Year’s Amazon beauty and wellness deals
Ready to tackle those wrinkles? Loved by more than 11,000 five-star fans, this cream goes to work at night to deeply nourish your skin while you sleep. Infused with Vitamin C and glycerin, it helps smooths out fine lines, corrects uneven skin tone and helps with loss of firmness. Grab a jar while it’s 45% off.
Your journey to brighter teeth just got a lot easier, thanks to this whitening kit. All you do is apply the gel to your teeth via the pen for 30-60 minutes a day, and after five days, you should see a difference (as much as 10 shades whiter). You’ll get about 30 treatments out of this pack.
At nearly 60% off, this is one of the best prices we’ve seen it marked down to — that’s enough to make us smile.
Resolving to get more steps in for the new year? This highly rated treadmill makes it a breeze, since it can go right under your desk to keep you active while you work. It’s also ideal for walking while watching TV (or for getting some movement in when the weather outside is frightful), and at 50% off, this is close to as low as we’ve ever seen it marked down to.
You’ve gotta love a product that dries, curls, straightens and smooths all on its own, and that’s precisely what this tress-styling tool does. Whether you’re going for pretty waves or a sleek blowout, you’ll be able to achieve a salon-worthy look at home, and for a rare markdown. (It’s yet to dip lower than this aside from Prime Day and Black Friday.)
We know retinol can do wonders when it comes to minimizing face aging, but did you know it can be used all over? This highly rated body cream is formulated with vitamin A (retinol), along with nourishing and hydrating ingredients like ferulic acid, shea butter, vitamin E and green tea to help reduce the appearance of wrinkles and fine lines, sun damage and the crepe-like properties skin takes on as we age. We rarely see it dip lower than its current price unless it’s Black Friday or Prime Day, and since it’s a lightning deal, you’ll want to scoop it up for over 30% off while you can.
Save $8 | Amazon Lightning Deal
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