Real-world data enhancements
Teams collect extensive data during races—sometimes over 3TB per event. The data is analysed to fine-tune vehicle performance and drive innovation. For instance:
- Jaguar Land Rover: Improved torque management lessons learned from the track, adding 20km of range to its I-PACE.
- Nissan: Applied battery advancements to achieve better range and performance in its consumer models.
Sustaining market relevance
As the automotive industry shifts toward electrification, Formula E enables brands to remain competitive by demonstrating their EV capabilities. The exposure reinforces their commitment to sustainable mobility and establishes their expertise in the evolving market.
Formula E’s high-performance nature validates the reliability and potential of EV technology. Manufacturers prove that their EVs can withstand the rigours of racing while delivering exceptional performance, translating this credibility to consumer vehicles.
Using Formula E as a ‘mobile laboratory’, manufacturers continuously refine EV technologies, accelerating the journey toward efficient, sustainable and robust EVs for the mass market. As Jeff aptly states, Formula E is about more than just racing—it’s about shaping the future of mobility.
