X, formerly known as Twitter, is facing increasingly strong competition. The social media platform was for a long time the only one in the niche of short text-based posts. However, in recent years, direct alternatives such as Threads and BlueSky have emerged. It seems that the exodus of X users is not only helping BlueSky, as Threads has received 35 million signups during November 2024.
A few weeks ago, a group of X users initiated a campaign to “move” to alternative platforms. The people in question did not agree with the current management of X. Some of that user base reached out to BlueSky, eager to give the social network an opportunity. The company revealed that, by mid-November, they had around almost 15 million users compared to 9 million in September.
Threads reportedly got 35 million new signups this month
Now it is Threads that boasts new user registrations. According to Engadget, a Threads spokesperson told them that they reached 35 million signups during this month of November 2024 alone. Adam Mosseri—CEO of Instagram—had revealed in the middle of the month that November registrations totaled 15 million users at that time.
Mark Zuckerberg, CEO of Meta, revealed to investors that Threads has a total of 275 million monthly active users. By “active,” we assume he refers to users who continuously access and use the service. On the other hand, BlueSky still has a long way to go to catch up with both Threads and X.
BlueSky has surpassed 20 million total users
BlueSky just surpassed the barrier of 20 million total users. However, to be fair, Threads is supported by the Meta conglomerate behind it.
This is not the first time that Threads has received millions of disgruntled X users. A few weeks ago, Elon Musk’s social network changed its policies related to user blocking and AI training. In the following hours, Threads reported a wave of half a million new registrations. Plus, X’s ban from Brazil brought 2 million new registrations to Threads.
