Recognizing this, it matters that Apple in iOS 18 will introduce numerous enhancements designed to reach India’s consumers. It’s a big message that tells India’s consumers the company remains seriously committed to doing business there, and will no doubt help it further improve those all important customer satisfaction levels upon which the company builds so much, from services to app and accessory sales.
That constant reaching out to the target market is typical of Apple. (Though not always consistent — for example, I do wish the company would introduce European Portuguese language support and do not understand why it has not.)
Ultimately, Apple knows that if you reach out effectively, you build business for tomorrow. That’s implicit across the company’s entire approach to its business, even to the extent of, for example, the high-quality design of the headbands on Vision Pro. That doesn’t necessarily mean its products are the most affordable but does mean it has a great reputation for being the best.
