Jaguar has temporarily ceased selling new cars in the UK after killing off its last remaining combustion-engined model, the F-Pace.
As the manufacturer embarks on its ambitious new EV-only strategy, there will be an extended pause before the first new-generation Jaguar EV arrives 2026.
This leaves the Castle Bromwich brand without any new cars available to buy – a unique and somewhat questionable sales tactic – for over a year.
Jag’s one-year hiatus: Once the F-Pace SUV ends production in 2025 there won’t be a new Jaguar to buy until deliveries of the first new-era EV arrive in 2026
November marks the moment that sales of the Jaguar F-Pace SUV will cease in the UK.
After Jaguar announced in April 2023 that it was transforming into an electric-only brand, it was revealed that it would take at least a 12-month hiatus from the new car market.
The UK-made XE and XF saloons and F-Type sports car ceased production in June, with manufacturing of E-Pace and electric I-Pace in Graz, Austria, also wrapping up at the end of the summer.
Now the F-Pace is also bowing out.
Jaguar will not offer any new cars to the public and will only sell used models through its dealership network for the interim period.
Jaguar managing director Rawdon Glover confirmed earlier this summer that ‘there will be a period where you will not be able to buy a Jaguar’
Jaguar told Autocar: ‘From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026.
‘While we have now ceased allocation of our current generation of Jaguar vehicles, we do have a selection of models available to acquire on an Approved Pre-Owned basis through our UK retail network.’
While the F-Pace was Jaguar’s best-seller last year – shifting 21,943 units and also tripling the I-Pace’s 7000 sales – it pales in comparison to the sales of the Range Rover, Range Rover Sport and Land Rover Defender.
A Jaguar spokesperson told This is Money last month that production of the F-Pace for UK customers had already wound up and the company was only making examples for overseas markets.
To keep motorists interested during the year hiatus, Jaguar will unveil the first concept of its first new generation all-electric line-up this December.
It will be a low-slung roof, four-door GT with an entirely new design language for Jaguar that will define the marque’s electric-only future.
Set to cost £100,000 and with a long range of over 435 miles a 575bhp powertrain, Jaguar bosses promises it to be the most powerful car it has ever sold.
The GT will be followed by a large saloon and an SUV and should arrive in 2028.
Jaguar’s swing to becoming an electric-only brand
March saw Jaguar announce it would scale back production to just SUV models this year, after previously revealing it would go all-electric in 2025.
That was quickly followed by a post-investor meeting update that all remaining cars bar one would get the chop.
Automotive News Europe reported that CEO Adrian Mardell told investors on 19 June: ‘We are eliminating five products, all lower value.
‘None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.’
The five models dropped by parent group JLR (formerly Jaguar Land Rover) were the F-Type sports car, the E-Pace compact SUV, XE midsize saloon, XF premium saloon and the I-Pace electric SUV – all of which offer ‘close to zero profitability’.
It was just the (now also axed) F-Pace that clung on.
Fiat CEO Olivier Francois said the car firm would reintroduce a petrol version of its 500 city car due to a lack of demand for electric vehicles, particularly among older drivers
Why? Well Jaguar’s decided to double down on going all-electric almost a decade before some brands, despite other manufacturers including Fiat, Ford, Renault and Porsche scaling back their electric plans due to low private demand.
Jaguar’s managing director Rawdon Glover put the lack of EV sales down in part to how indistinguishable the EVs on offer are.
‘If we look at it, it’s quite a homogenous sector, and I suspect that might be part of the reason why the BEV sector stalled a little bit,’ he said.
‘Actually, what you want to do is make a car that actually challenges some of those conventions.’
He continued: ‘We’ve chosen a value over volume game, which is why we’ve gone to the price points we’ve gone to.
‘I wouldn’t say the EV market development is irrelevant, but I think it’s less relevant than perhaps it would be if I was in more of a commoditised volume segment.’
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